What do Heineken, Coca cola, Nike and Axe have in common?

The answer to this question: good commercials. Due to a lack of inspiration for a stunning story this week, I will be discussing some commercials and advertising campaigns I personally like. This liking can have several reasons which I will be more than happy to share with you. So here we go:

1. Heineken

I like this commercial especially because of its humor. After seeing the first commercial on tv (and laughing my ass off every time I saw it), I was sure that this wouldn’t be topped by any other beer ad. However, Heineken then came up with the following commercial, the sequel of the previous one, which I like even better:

2. Coca cola

The thing I like most about the open happiness commercial is its simplicity. The clear message (Coca cola is for everyone) represents the brand in a great way. Using those bottles to express each group of persons is a surprisingly creative idea and by keeping it this simple, very little budget is spent on making the commercial as well, which implies this money could be spent on buying airtime.

3. Nike

Another commercial I really liked is a classic from Nike. They tried to create a tough image and wanted to be associated with skillful players like Ronaldo, Ronaldinho and several other big stars. Everyone will remember the football cage commercial, in which a huge number of Nike sponsored players compete in a knock-out tournament led by former football hero Eric Cantona. I think they succeeded in creating the cool image magnificently and I really enjoyed seeing this (already quite old) commercial again. The music is from our very own Dutch DJ Junkie XL by the way:

4. Axe

The deodorant brand Axe has made a great move by starting their Axe-effect campaign several years ago. A strong association with irresistible body odors and the attraction of beautiful girls has been created over the years called the Axe-effect. Since the start of this campaign (and the success), Axe came up with a variety of editions, corresponding to the new odors they introduced. It has proven to be a great campaign and I’ve enjoyed all Axe commercials so far, therefore, a few classics for you to enjoy:

Hope you enjoyed it! Turns out to be kind of a nice story after all I guess…