Twillebrities?

Ben Saunders, a tattoo artist and MMA-fighter born in England, living in the Dutch city of Hoorn. A complete stranger to everybody, of whom was assumed that he would be bound to live a normal life like anyone else. This all changed drastically however, after Ben’s participation in the new tv-show ‘The voice of Holland’. After broadcasting the first episode (in which Ben was presented) a YouTube-hit was born. Ben Saunders’ name was settled already…

The voice of Holland was booming in the Netherlands, partly thanks to the amazing first performance of Ben. After reaching the live shows, the madness continued with two number one singles in the single top 100 and eventually by winning the competition. The popularity of The voice of Holland and its contestants created huge business opportunities and Vodafone being the main sponsor started a campaign which stimulated the use of social media. That is one of the reasons that the show became an even bigger success.

Ben Saunders has become a symbol in Holland because of his singing abilities and his extraordinary appearance, but the use of social media in ‘the voice’ made him one of the most popular Dutch twitter users as well. He is the living proof of the fact that Twitter is a medium that should certainly be taken into account. Twitter is a medium that allows celebrities to be in direct contact with their fans, making it more personal than any medium so far. Celebrities become Twillebrities when starting up a Twitter account (Ben Saunders already has almost 130.000 followers for example) and from then on, they should be careful what they tweet about. More about Twitter-problems soon however, this is it for today… Thanks for reading!!