The past year I've been learning various things at Tilburg University. Next to doing exams I've learned how to write papers, do interviews or set up a survey. The course Media Use in Organisations however is assigning their students to blog and use twitter. Both of these social media are new to me. Obviously I've heard about blogging and twittering, but writing my own blog or twittering about everything I'm doing didn't seem any fun to me. After starting up my twitter-account at the beginning of this week, I've been browsing the site for some time and found some friends to follow. The following days I caught myself checking the site for several times each day... I was getting used to twitter already!!
When I started the course I was wondering what twitter had to do with media use in organisations, which became clear when I started using it. Twitter is big, a lot of people use it and is therefore an increasingly interesting communication channel for marketing. Next to the marketing side, twitter can also serve members of an organisation in communicating with each other about several work-related issues. Conclusion: Twitter is VERY relevant to media use in organisations.
Well, this is about it for my opening blog... I will continue writing blogs on this page concerning media use by organisations (internally as well as externally). Interesting...
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