Thinking of football (a thing what most men like to do) gave me the idea of writing a blog about sport event sponsorship. Big companies all over the world connect their names to olympic games, world cups and european cups (football), super bowls or immensely popular sports competitions (like the NBA basketball). Huge sponsorship contracts are signed to be the exculsive sponsor of a specific event because of the large exposure to the outside world. Several corporations come into conflict with each other because of sponsorship deals.
As an example, at the 2006 world cup in Germany, the FIFA accused the Dutch brewery Bavaria of 'ambush marketing' because of the orange lederhosen which the Dutch supporters were wearing. The American beer maker Budweiser had signed a big contract with the FIFA to be the official world cup beer and therefore the bavaria-lederhosen were denied at the stadiums.
Sponsorship of big sports events is quite effective in my opinion. When I think of several sports events in the past, I also remember the sponsors. The exposure a brand obtains by sponsorship is quite big, however considering the costs of the sponsorship, it might be more profitable to spend that money on tv commercials or online campaigns for example. I suppose both of these options have its pros and cons...
Geen opmerkingen:
Een reactie posten